The happiness of one’s clients is an essential component of success in the hairdressing profession. A happy client is more likely to become one of your repeat customers for subsequent haircuts and to also suggest you to their friends and family.
It is far simpler to maintain the loyalty of an existing customer than to win over a brand-new one. It is often said by professionals in marketing that the cost of acquiring a new client is five times more than the cost of retaining an existing one. If you want to have happy and fulfilled customers, do look into wholesale hairdresser supplies. Increasing the level of happiness experienced by customers is an excellent strategy for maintaining existing clientele; as a hairdresser, how can you work to achieve this?
Pleasant Experience
Take into account every facet of your customer’s visit to ensure that they have the most enjoyable experience possible. When customers enter the salon, ensure that they are greeted with a kind grin so that you can establish a good first impression on them. When they need to wait for their hairdresser to become available, ensure they are aware of how much time this will take and make sure they are happy with their experience from the beginning to the finish!
Comfortable Atmosphere
The setting in which your customer is experiencing your product or service will play a part in the overall impression that they get. Make certain that the chair they are sitting on is comfortable, and provide them with a beverage and a book to read while they are there.
Ensure that they are comfortable with the hair products you use, and take a moment to clarify each stage and hair product that you use if you are washing their hair. Ensure that the water temperature is appropriate for them (asking them is the simplest way to determine this).
Clean Salon
The entire image that both you and the facility provide will be impacted positively or negatively by the cleanliness of the atmosphere. Make certain that the floors are swept as soon as possible after each cut, and that the chairs, tables, and mirrors are maintained in a clean state.
Individual Care and Attention
First, you should make an effort to understand your client’s lifestyle as well as their hair, and only then can you provide recommendations on different hairstyles, products, and trims. A customer will not only get the feeling of being appreciated and unique from the time you spend with them at the beginning of an appointment, but you will also be able to provide them with the greatest possible haircut as a result of your efforts.
Achieve a State of Self-Assurance and Mastery
If a customer trusts the recommendations they get from a business, they are more inclined to do business with that company again in the future. Also, educate yourself on each of the things that you sell so that you really can confidently provide the most helpful advice to customers while maintaining your credibility.
